Posted By Christine Buckley on Jun 18, 2009
If we want to convince people to take action against global warming, maybe we need to take advice from advertising. A report by the nonprofit EcoAmerica, as reported by The New York Times in early May, suggests that terms like “greenhouse gas” and “carbon dioxide” turn people off. Instead, they say, climate activists should change their rhetoric, emphasizing a “move away from dirty fuels of the...
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