When was the last time you sat down after dinner to watch the local news? How about the last time you forwarded or received a link to a news story? Odds are, with the prevalence of social networking, blogs and email, you probably sent or received news in some form during your lunch break this afternoon. In fact, just by reading this post you are providing evidence that consumers tend to prefer cherry picking news throughout the day, rather than replenishing their news supply all at once.
The reasons for sharing research with the media are relatively widely known: If a certain research topic is going to be highlighted as an important issue, then it needs to be shared with the public. And reporters are one of the best ways to give research exposure. The question, then, is what makes research newsworthy?