This week, Diogo Veríssimo updates his responses to the #MySciComm questions!
Diogo is a biologist turned scientist turned marketer! He decided that he could have the cake and eat it, and so focused his research on the fledgling field of conservation marketing, the use of marketing theory and techniques to help promoted biodiversity-friendly behaviors. He is currently an Oxford Martin Fellow, based at the University of Oxford, UK, working primarily on the design and evaluation of behaviour change interventions focused on the illegal wildlife trade. Connect with him online at www.diogoverissimo.com and @verissimodiogo.
1) How did you get into the kind of SciComm that you do?
This week, Dr. David Shiffman responds to the #MySciComm questions!
*Editor’s note: David is available Wednesday, August 29, 2018 (the date of publication) to answer questions you may have about what it’s like to be a science communicator, how he got into it, and sharks, of course! Connect with him in the comments, or on Twitter and Facebook (use #MySciComm so he sees it).
Dr. David Shiffman is a Liber Ero Postdoctoral Research Fellow in Conservation Biology at Simon Fraser University, where he studies the conservation and management of sharks. He has been interviewed for over 200 mainstream media articles, and has bylines with the Washington Post, Scientific American, Slate, Gizmodo, and more. He is also an award-winning public educator who has used social media to answer thousands of people’s questions about sharks, and has taught over 500 scientists how to use social media to communicate their research to the public. Connect with him on twitter @WhySharksMatter and Facebook.
“In many ways, Alan Alda represents an archetype of one type of audience member that people try to reach with their science communications. He is a non-expert. He’s interested in a range of scientific topics from health to psychology to ecology. He is exceptionally curious. If this sounds like one of your regular target audiences, then this book is for you.” ~J. Silberg
What is the reviewer’s motive (expertise, curiosity, sharing lessons learned, etc.) and perspective (research scientist, educator, science communicator, etc.)?
I’ve researched everything from humpback whales to whale sharks to rockfish—I just couldn’t decide on one creature to study. So I set out to find a career where no two days are alike. [Editor’s note: read Josh’s #MySciComm post for loads of details about how he found that career, in #scicomm.] Now, I’m the Science Communications Coordinator for the Hakai Institute—a British Columbia-based research institution where intrepid scientists from a variety of fields study the coast from the icefields down to the oceans. I help scientists at the Institute communicate coastal science stories through blogs, videos, infographics, and the occasional poem.
I’m fascinated by strategies that can be used to teach communication skills to scientists of all career stages. I’ve found that many scientists are keen to improve their ability to connect with diverse audiences both inside and outside their field of study, but they often don’t know where to start.
Who can benefit from reading and referencing this SciComm Lit (researchers, reporters, science communicators, educators, students, etc.)?
This week, Dr. Sara Kuebbing, of Plant Love Stories*, responds to the #MySciComm questions!
Sara Kuebbing is a plant ecologist and conservation biologist who adores chickadees and mayapples. She is delighted to join the University of Pittsburgh’s Department of Biological Sciences this fall as an Assistant Professor. Sara’s most recent #MySciComm adventure is propagating Plant Love Stories, a website devoted to curating and collecting people’s stories about how plants have shaped their lives. Sara runs PLS with a team of other fantastic SciCommers. Connect with her @SaraKuebbbing or via her website.
Next week’s theme: mmixxx, mix, mix, and mingle! If you aim to connect with fellow SciComm buffs and advocates, you will have loads of opportunities at #ESA100. Of course, there’s the SciComm Section workshop, “Communicating Science Vividly.” We’re also curating a list of SciComm-related activities being held throughout the annual meeting. And on an informal note,Read more about #ESA100 SciComm Socializing[…]
Part of being an effective science communicator is making certain that all of your audience is able to interact with your message.
Taking into consideration conditions or disabilities that your audience or a fellow presenter might have helps to extend your reach while facilitating inclusion of those with chronic illness/disability.