#MySciComm: Diogo Veríssimo on how to market good news about the natural word

#MySciComm: Diogo Veríssimo on how to market good news about the natural word

This week, Diogo Veríssimo updates his responses to the #MySciComm questions! 

Man smiling at camera
Photo by Laure Cugnière

Diogo is a biologist turned scientist turned marketer! He decided that he could have the cake and eat it, and so focused his research on the fledgling field of conservation marketing, the use of marketing theory and techniques to help promoted biodiversity-friendly behaviors. He is currently an Oxford Martin Fellow, based at the University of Oxford, UK, working primarily on the design and evaluation of behaviour change interventions focused on the illegal wildlife trade. Connect with him online at www.diogoverissimo.com and @verissimodiogo.

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Okay, Diogo…

1) How did you get into the kind of SciComm that you do?

Everyone likes a good story.

Read more about #MySciComm: Diogo Veríssimo on how to market good news about the natural word

#MySciComm: You’re gonna need a bigger online outreach strategy: How Dr. David Shiffman uses social media to teach the world about sharks

#MySciComm: You’re gonna need a bigger online outreach strategy: How Dr. David Shiffman uses social media to teach the world about sharks

This week, Dr. David Shiffman responds to the #MySciComm questions! 

*Editor’s note: David is available Wednesday, August 29, 2018 (the date of publication) to answer questions you may have about what it’s like to be a science communicator, how he got into it, and sharks, of course! Connect with him in the comments, or on Twitter and Facebook (use #MySciComm so he sees it).

Headshot of a man standing on a doc; several small sailboats are moored behind him.
David Shiffman in Miami, Florida, after a shark research trip during his PhD (Photo by Josh Liberman)

Dr. David Shiffman is a Liber Ero Postdoctoral Research Fellow in Conservation Biology at Simon Fraser University, where he studies the conservation and management of sharks. He has been interviewed for over 200 mainstream media articles, and has bylines with the Washington Post, Scientific American, Slate, Gizmodo, and more. He is also an award-winning public educator who has used social media to answer thousands of people’s questions about sharks, and has taught over 500 scientists how to use social media to communicate their research to the public. Connect with him on twitter @WhySharksMatter and Facebook

The #MySciComm series features a host of SciComm professionals. We’re looking for more contributors, so please get in touch if you’d like to write a post!

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Okay, David…

1) How did you get into the kind of SciComm that you do?

SHARRRRRRRRRRRRRRRRRRRRRRRRRK!

Read more about #MySciComm: You’re gonna need a bigger online outreach strategy: How Dr. David Shiffman uses social media to teach the world about sharks

SciComm Lit Review: Josh Silberg reviews “If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating”

SciComm Lit Review: Josh Silberg reviews “If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating”

“In many ways, Alan Alda represents an archetype of one type of audience member that people try to reach with their science communications. He is a non-expert. He’s interested in a range of scientific topics from health to psychology to ecology. He is exceptionally curious. If this sounds like one of your regular target audiences, then this book is for you.” ~J. Silberg

 

cO

What is the reviewer’s motive (expertise, curiosity, sharing lessons learned, etc.) and perspective (research scientist, educator, science communicator, etc.)? 

I’ve researched everything from humpback whales to whale sharks to rockfish—I just couldn’t decide on one creature to study. So I set out to find a career where no two days are alike. [Editor’s note: read Josh’s #MySciComm post for loads of details about how he found that career, in #scicomm.] Now, I’m the Science Communications Coordinator for the Hakai Institute—a British Columbia-based research institution where intrepid scientists from a variety of fields study the coast from the icefields down to the oceans. I help scientists at the Institute communicate coastal science stories through blogs, videos, infographics, and the occasional poem.

I’m fascinated by strategies that can be used to teach communication skills to scientists of all career stages. I’ve found that many scientists are keen to improve their ability to connect with diverse audiences both inside and outside their field of study, but they often don’t know where to start.

Who can benefit from reading and referencing this SciComm Lit (researchers, reporters, science communicators, educators, students, etc.)? 

Alan Alda’s book is especially useful for scientists, educators, science communicators, and students who are ruminating about how to better relate their science to a specific audience. It’s easy to try to reinvent the wheel, especially if we don’t regularly interact with people from other professional backgrounds. We can forget that other disciplines—in this case, acting and improv—offer valuable insight into our own fields. Read more about SciComm Lit Review: Josh Silberg reviews “If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating”

#MySciComm: Sara Kuebbing on transitioning from management to research and scicomm about invasive plants

#MySciComm: Sara Kuebbing on transitioning from management to research and scicomm about invasive plants

This week, Dr. Sara Kuebbing, of Plant Love Stories*, responds to the #MySciComm questions!

Sara tending her invasive plant seedlings during her dissertation research at the University of Tennessee (Photo by Katie Stuble)

Sara Kuebbing is a plant ecologist and conservation biologist who adores chickadees and mayapples. She is delighted to join the University of Pittsburgh’s Department of Biological Sciences this fall as an Assistant Professor. Sara’s most recent #MySciComm adventure is propagating Plant Love Stories, a website devoted to curating and collecting people’s stories about how plants have shaped their lives. Sara runs PLS with a team of other fantastic SciCommers. Connect with her @SaraKuebbbing or via her website.

The #MySciComm series features a host of SciComm professionals. We’re looking for more contributors, so please get in touch if you’d like to write a post!

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Okay, Sara…

1) How did you get into the kind of SciComm that you do?

#MySciComm activities started out with more Comm than Sci.

Read more about #MySciComm: Sara Kuebbing on transitioning from management to research and scicomm about invasive plants

Resource of the Week: SciComm Training Resources from SciFund Challenge

Resource of the Week: SciComm Training Resources from SciFund Challenge

Excerpt from the SciFund classes web page detailing the free and not-free options they offer: “Interested in getting ahead in your scientific career? Interested in engaging the wider world with your research? Better communication is the key for both and SciFund Challenge has the classes that can help you to achieve your goals. SciFund ChallengeRead more about Resource of the Week: SciComm Training Resources from SciFund Challenge[…]

#Sketchyourscience a hit at #ESA100…so what?

#Sketchyourscience a hit at #ESA100…so what?

At ESA’s annual conference/meeting (#ESA100) our section had a booth at which we encouraged folks to sketch their science.

We were blown away by how many people enthusiastically did so.

Read more about #Sketchyourscience a hit at #ESA100…so what?

#ESA100 SciComm Socializing

#ESA100 SciComm Socializing

Next week’s theme: mmixxx, mix, mix, and mingle! If you aim to connect with fellow SciComm buffs and advocates, you will have loads of opportunities at #ESA100. Of course, there’s the SciComm Section workshop, “Communicating Science Vividly.” We’re also curating a list of SciComm-related activities being held throughout the annual meeting. And on an informal note,Read more about #ESA100 SciComm Socializing[…]

Drawn to Ecology: How sketch notes can enhance your science experience

Drawn to Ecology: How sketch notes can enhance your science experience

Enhance your sketching toolkit at the #ESA100 “Communicating Science Vividly” workshop!

Guest post by Bethann Garramon Merkle


Everyone can sketch – even you.

Researchers have demonstrated that drawing (even without training) can:

There is even evidence that collaboration between scientists and artists may result in better science.

Read more about Drawn to Ecology: How sketch notes can enhance your science experience

Tips for Enhancing SciComm Inclusiveness

Tips for Enhancing SciComm Inclusiveness

The author's accessibility considerations were accommodated by being able to work remotely (telecommunting) on her dissertation.
The author’s accessibility considerations were accommodated by being able to work remotely on her dissertation.

Guest post by Elita Baldridge

Part of being an effective science communicator is making certain that all of your audience is able to interact with your message.  

Taking into consideration conditions or disabilities that your audience or a fellow presenter might have helps to extend your reach while facilitating inclusion of those with chronic illness/disability.

As an ecologist with a chronic illness, I’m personally and professionally interested in making ecology more inclusive. Science communication is one way for a chronically ill ecologist to remain active in the scientific community. Read more about Tips for Enhancing SciComm Inclusiveness

Ecological SciComm at the Frontier

Ecological SciComm at the Frontier

It’s that time of the year – time to get your brain into ESA Annual Meeting Mode.

You’re furiously finishing that data analysis in prep for a talk or poster.

You’re checking out the Conference Program and getting your schedule in order.

You’re registering for the meeting and arranging meet-ups with colleagues and collaborators.

How about adding science communication to your meeting preparations? It’s as simple as signing up for Workshop 10854: Communicating Science Vividly.

Communicating science vividly_workshop banner_v1

Inspired by the rallying call at the 2013 Annual Meeting to better connect our science to society, and the overwhelming enthusiasm for our 2014 SciComm workshop and petition to launch an ESA SciComm Section (done!), we’ve organized another hands-on workshop for attendees of this year’s Annual Meeting. Read more about Ecological SciComm at the Frontier