“If you have become frustrated, as I have, with the lack of action and public support of climate change research and proactive policy, this book will be an eye opener.” ~S. Burke
What is the reviewer’s motive and perspective?
I am a fourth year PhD student at the University of New Hampshire studying the effects of climate change on small ponds in the subarctic. My interest in science communication has grown out of my love for my work and my eagerness to help inspire the next generation of scientists. I believe it is imperative that we as scientists fully understand our responsibility to connect with our audience and communicate our work and its importance as clearly as possible.
Who can benefit from reading and referencing this SciComm Lit?
If you have become frustrated, as I have, with the lack of action and public support of climate change research and proactive policy, this book will be an eye opener. Though not necessarily a step-by-step guide to becoming a better communicator, this book will encourage you to stop and think about your own communication style and the styles of those around you. Dr. Olson has an unsympathetic view of scientist-communicators, blaming them (us!) for why the public doesn’t believe more strongly in climate change. He believes that scientists are too cerebral, too caught up in the details and nuances of their science, to communicate their messages effectively to the public.
While I don’t believe that all of the blame lies with us, the scientists, I do think it is important to understand how we can be part of the problem. In an age where people have so many options for entertainment and learning, we need to be able to hold their attention long enough to get our message across. Read more about SciComm Lit Review: Sophia Burke reviews “Don’t Be Such a Scientist: Talking Substance in an Age of Style” …