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WK-20:
Moving science beyond the Ivory Tower:
Working with the media
Sunday,
August 7, 1 PM - 5 PM, Meeting Room 510c, Level 5, Palais
des congrès de Montréal
Fee:
$15 US Dollars per person – includes afternoon refreshments and
training.
Minimum:
10
Maximum: 50
Organizers:
Cynthia Barakatt
(cbarakatt@leopoldleadership.org),
Jessica Brown, Diana Wall, Pamela Matson
Description:
Learn how
to be effective and comfortable when talking to the media about your science.
Packaging your message is a key to success-whether talking to journalists,
submitting a paper to scientific journal, preparing a grant proposal, presenting
to a public official, collaborating with a natural resource management staff, or
writing an op-ed for your local paper. This interactive workshop will help you
hone your ability to get the results you seek by developing clear and concise
messages tailored for specific audiences, and offer practical advice for
interacting specifically with the media. A diverse team of trainers, including
scientists experienced in interacting with journalists, will share their
insights and provide individual feedback on how to strengthen your message.
Topics covered will include: What Do Journalists Want, Do’s and Don’ts, and
Managing Your Message. The Aldo Leopold Leadership Program (www.leopoldleadership.org)
provides communications and leadership training fellowships for mid-career
scientists, but this workshop is appropriate for graduate students, post-docs,
and early career environmental scientists as well as scientists at mid-career.
The workshop trainers are from the Aldo Leopold Leadership Program and SeaWeb/COMPASS.
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