It is no secret that the world is becoming increasingly digital. The evening news has less of a role in disseminating leading headlines than a friend or colleague does. That is, social media outlets have become primary sources of news—in general, stories vetted by friends, coworkers and family members have gained more credibility than a random, syndicated news report. This…
Read MoreWhen was the last time you sat down after dinner to watch the local news? How about the last time you forwarded or received a link to a news story? Odds are, with the prevalence of social networking, blogs and email, you probably sent or received news in some form during your lunch break this afternoon. In fact, just by reading this post you are providing evidence that consumers tend to prefer cherry picking news throughout the day, rather than replenishing their news supply all at once.
Read MoreIt is no secret that the world is becoming increasingly digital. The evening news has less of a role in disseminating leading headlines than a friend or colleague does. That is, social media outlets have become primary sources of news—in general, stories vetted by friends, coworkers and family members have gained more credibility than a random, syndicated news report. This…
When was the last time you sat down after dinner to watch the local news? How about the last time you forwarded or received a link to a news story? Odds are, with the prevalence of social networking, blogs and email, you probably sent or received news in some form during your lunch break this afternoon. In fact, just by reading this post you are providing evidence that consumers tend to prefer cherry picking news throughout the day, rather than replenishing their news supply all at once.