Canopy in the Clouds development team analyzes its social outreach
Oct29

Canopy in the Clouds development team analyzes its social outreach

A guest post by Greg Goldsmith, a tropical plant ecologist and part of the multitalented team behind Canopy in the Clouds. He describes methods he used to track and analyze audience engagement in the educational website with colleagues Drew Fulton, Colin Witherill, and Javier Espeleta in an article out today in Ecosphere. Cloud Forest Introduction from Colin Witherill on Vimeo.   There is a growing movement towards using the web...

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#IAmANaturalist storified
Sep10

#IAmANaturalist storified

On Monday, ESA’s Natural History Section asked you to tweet your naturalist identity with pride during their #IAmANaturalist campaign, and you obliged, coming through with humor, awe, and humility—sometimes fishy, sometimes muddy, and always with great style. Tweeters shared their love of natural history and testified to how it roots their life and their research, outreach, and education endeavors. We’ve storified some of...

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#IAmANaturalist reclaim the name campaign celebrates natural history research
Sep08

#IAmANaturalist reclaim the name campaign celebrates natural history research

Are you a naturalist? Join the grassroots effort to reclaim the name. ESA’s Natural History section is calling on you to assert your naturalist identity with pride by tweeting a photo to #IAmANaturalist on Monday, September 8, 2014. Guest poster Kirsten Rowell explains why. [update: see some of the fantastic #IamaNaturalist photos and tweets in our September 10 collection or scroll down this post for more blog excerpts.]  ...

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Building a community that thrives online

Sandra Chung knows social media. As a communications specialist for the National Ecological Observatory Network (NEON) she handles all things multimedia, including spearheading NEON’s Twitter feed (@NEONinc, with Jennifer Walton), and Facebook page. Last week, Sandra wrote about the power of Twitter to open up a meeting (the Ecological Society of America’s 97th annual meeting, to wit) and start conversations both in the...

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ESA session showcases minority outreach opportunities

This post contributed by Terence Houston, ESA Science Policy Analyst During the Ecological Society America’s (ESA) 2012 annual meeting in Portland, an organized oral session showcased several programs and initiatives that work to expand ecological education and job opportunities for the nation’s underrepresented minorities.  During the session “Increasing Representation of Minorities in Ecology: What Works?” attendees heard from...

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Using Facebook to share ecology

This post contributed by Nadine Lymn, ESA Director of Public Affairs “What do the small ground finch, medium ground finch, and Charlie Sheen have in common?  You may know the answer after today’s lecture…;)” James McGraw (pictured above), a professor of ecology at West Virginia University, posted the above question on his Facebook Group page for undergraduate biology.  After several others had ventured guesses, one astute student...

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Sharing ecology online

It is no secret that the world is becoming increasingly digital. The evening news has less of a role in disseminating leading headlines than a friend or colleague does. That is, social media outlets have become primary sources of news—in general, stories vetted by friends, coworkers and family members have gained more credibility than a random, syndicated news report. This change in interactive networking brings with it challenges and...

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