Twenty-five years ago on October 18, Nintendo launched its Nintendo Entertainment System in the United States and—depending on your point of view—began a video game revolution that has taken entertainment technology to previously unfathomable heights. Or it has captivated the attention and interest of millions of children and adults, in over two decades of software and console development, prompting Americans to stay indoors and avoid exercise. Perhaps you see it both ways.

When was the last time you sat down after dinner to watch the local news? How about the last time you forwarded or received a link to a news story? Odds are, with the prevalence of social networking, blogs and email, you probably sent or received news in some form during your lunch break this afternoon. In fact, just by reading this post you are providing evidence that consumers tend to prefer cherry picking news throughout the day, rather than replenishing their news supply all at once.

Scientists have a lot of data. And with so many high-profile environmental policy issues, ecologists are increasingly faced with turning these data into something that makes sense not only to other scientists but to policymakers and the public. But what we’re learning from these various policy debates is that making sense is only a first step. As we have seen in the climate debate and elsewhere, decision makers often get the science, but they place other topics—the economy, social justice, local culture—ahead of it. More critical, then, is scientists’ ability to make their findings matter, and matter enough.