When it comes to information about climate change, we want to believe that most people make rational, informed decisions based on a careful analysis of data. The truth for many people, though, is that their main source for climate change information is their local broadcast meteorologist. Unfortunately, this information often comes in the few seconds before or after a weathercast when a news anchor might ask the meteorologist if an unusually warm winter day is a “sure sign of global warming.”
It is important to keep changes in perspective, this includes the overall influence of and public interest in science. In a session at the National Association of Science Writers’ (NASW) 2010 meeting last weekend, panelists and audience members discussed public interest in science and ways to increase this interest during a time of change.
When was the last time you sat down after dinner to watch the local news? How about the last time you forwarded or received a link to a news story? Odds are, with the prevalence of social networking, blogs and email, you probably sent or received news in some form during your lunch break this afternoon. In fact, just by reading this post you are providing evidence that consumers tend to prefer cherry picking news throughout the day, rather than replenishing their news supply all at once.
For the past two years, ESA News and Views has served as a forum for voicing ideas about the