“Facts don’t have the power to change someone’s story… your goal is to introduce a new story that will let your facts in,” wrote Annette Simmons in her book, The Story Factor. The quote was a game-changer for me, professionally.
This guest post is by Clarisse Hart, a member of the “Eco Comm Crew” behind the upcoming “Beyond the Written Word” science communication workshop (#15) at ESA’s Annual Meeting in Sacramento.
An opportunity to build your multimedia toolkit at the ESA2014 Annual Meeting in Sacramento, CA this August.
Two years ago, Lee Frelich was sitting in a committee meeting when the idea came to him: the Ecological Society should plant a forest. ESA sets aside $5 for every person attending the Annual Meeting to offset the environmental costs of travel to the meeting location. This year, on Frelich’s advice, the Society wrote a check to a Minnesota non-profit devoted to restoration of local lands and waters.