How to encourage us to conserve energy

By Nadine Lymn, ESA director of public affairs Many of us recognize that a large part of the solution to environmental problems lies in getting people to change their behavior.  Unfortunately, altering the habits of the human animal can be especially challenging—we are intelligent but we can also be irrational and our age-old tendency to focus on immediate needs frequently overrides our ability to think, plan and act longer-term. That...

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