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	<title>Comments on: The Last Reef</title>
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	<link>http://www.esa.org/esablog/ecology-about-town/the-last-reef/</link>
	<description>EcoTone focuses on ecological science in the news and its use in policy, conservation and education.</description>
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		<title>By: Steve McNicholas</title>
		<link>http://www.esa.org/esablog/ecology-about-town/the-last-reef/comment-page-1/#comment-37132</link>
		<dc:creator>Steve McNicholas</dc:creator>
		<pubDate>Sat, 19 May 2012 17:54:20 +0000</pubDate>
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		<description><![CDATA[Thanks for blogging about our film, sorry I didn&#039;t see this until now. I just wanted to follow up on a couple of things you mention here. I agree, we are unashamed evangelists regarding preserving and restoring the world&#039;s reefs, and I certainly take on the jaw your criticisms (&#039;2nd grade natural history lesson&quot;!), but would counter that the majority of our audiences will see the movie in a giant screen environment with a powerful surround sound system that is as far removed from the AAAS lecture room as you can possibly imagine. Imagery, music and information whirl together in a way quite unlike any other viewing experience, so we have to be very careful about what and how we say what we feel to be important. I believe that the most important thing our film can do is drive our audience to seek out more information outside of the theatre; if we can ignite an interest, we&#039;ve done our job.

Our films can stay in the global large format market for many years: another reason we have to be careful about specifics in our narration, facts change, statistics change. We focussed on acidification and not bleaching or dynamiting (although we do mention them) because of its global importance and, as you point out, to help emphasise our local connection to a distant, exotic environment..

When I said we became &quot;politicised&quot; it was during the making of our previous film &quot;Wild Ocean&quot;, and specifically with reference to the book &quot;The Unnatural History of the Sea&quot; by Professor Callum Roberts and the subject of overfishing and marine reserves.

I don&#039;t recall saying &quot;try something, even if its wrong, its not going to hurt anybody&quot;, it doesn&#039;t really make any sense to me... so I&#039;m befuddled by your closing statement. Certainly I agree we need to inspire people to act as guardians of our environment for the sake of future generations. 

FInally, we are not, and never have been looking for a US distributor. The Last Reef has always been from its very conception to be distributed by Chicago based Giant Screen Films. Giant Screen 3D roll out however is quite unlike feature or regular documentary release, as the films are sold and marketed on a theatre by theatre basis, not in any kind of nationwide launch. Hence the film is open in Albuquerque, Kuwait and Sydney, but it may be several months or even another year before it opens in other specific cities worldwide. In more ways than one, Giant Screen 3D cinema is a very different kind of cinematic beast.]]></description>
		<content:encoded><![CDATA[<p>Thanks for blogging about our film, sorry I didn&#8217;t see this until now. I just wanted to follow up on a couple of things you mention here. I agree, we are unashamed evangelists regarding preserving and restoring the world&#8217;s reefs, and I certainly take on the jaw your criticisms (&#8217;2nd grade natural history lesson&#8221;!), but would counter that the majority of our audiences will see the movie in a giant screen environment with a powerful surround sound system that is as far removed from the AAAS lecture room as you can possibly imagine. Imagery, music and information whirl together in a way quite unlike any other viewing experience, so we have to be very careful about what and how we say what we feel to be important. I believe that the most important thing our film can do is drive our audience to seek out more information outside of the theatre; if we can ignite an interest, we&#8217;ve done our job.</p>
<p>Our films can stay in the global large format market for many years: another reason we have to be careful about specifics in our narration, facts change, statistics change. We focussed on acidification and not bleaching or dynamiting (although we do mention them) because of its global importance and, as you point out, to help emphasise our local connection to a distant, exotic environment..</p>
<p>When I said we became &#8220;politicised&#8221; it was during the making of our previous film &#8220;Wild Ocean&#8221;, and specifically with reference to the book &#8220;The Unnatural History of the Sea&#8221; by Professor Callum Roberts and the subject of overfishing and marine reserves.</p>
<p>I don&#8217;t recall saying &#8220;try something, even if its wrong, its not going to hurt anybody&#8221;, it doesn&#8217;t really make any sense to me&#8230; so I&#8217;m befuddled by your closing statement. Certainly I agree we need to inspire people to act as guardians of our environment for the sake of future generations. </p>
<p>FInally, we are not, and never have been looking for a US distributor. The Last Reef has always been from its very conception to be distributed by Chicago based Giant Screen Films. Giant Screen 3D roll out however is quite unlike feature or regular documentary release, as the films are sold and marketed on a theatre by theatre basis, not in any kind of nationwide launch. Hence the film is open in Albuquerque, Kuwait and Sydney, but it may be several months or even another year before it opens in other specific cities worldwide. In more ways than one, Giant Screen 3D cinema is a very different kind of cinematic beast.</p>
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